Lunch with a Girlfriend

This case is a project, that we work on with the author of Lunch with a Girlfriend - and enjoy it very much, because it’s one of these rare cases of a client being your perfect.

I believe that for a relationship with a client that will last longer than one shoot-decision-publishing cycle you need to be able to communicate the edits and corrections and work together to build better results on the next cycle. Author of Lunch with a girlfriend, Sapna, is very good at communicating the things she likes and, when you get a client like this, you know you both can see, what is the result you’re going for.



Immediate feedback on set is the key to a successful project. You don’t want to hide your camera from your client on set. It’s always easier to correct anything on set then in post.

For example, when we were shooting the photo above, Sapna noticed that she was slouching a little bit, so she fixed this and I kept an eye on her back. This is as simple as this example - the tiny details are important and you, as a photographer, being focused on the framing and light might not notice something, but you’re client will.

Ask your blogger client questions:

  1. What do they want to showcase? Get a list, come up with the order of shooting that list

  2. How do they want to use the pictures for each theme you’re working on? Is it for instagram only? Website banner? For being used everywhere and anywhere? It’s always easier to shoot the upper web-site promo image in landscape, then try to crop the portrait oriented pic later.

  3. Do they need closeups or just general images? What if they want to showcase something closer? Will they have to crop a full body shot to show a bag? This won’t look good.

Plan in advance, prepare for you location, for your client and their story, do most of the work before the shoot and be aware of the details. Don't shut yourself from feedback.

Emerging designers

Working with designers for their lookbooks is one of my favorite type of jobs, collaborations and editorials. I must say that I’m personally fascinated with fashion designers and the way they think.

One of my favorite cases is my collab with Mimi Miller in which we tried to play Zara and incorporate movement and fun for her Instagram posts and stories.

We ended up booking a very artistic model Anastasia from Kingsley Model + Talent Manegement, who we already worked with before, so we knew it will be a good match for this shoot. The agreement was that we shoot a simple, white background, catalogue looking project. I brought props which we ended up not using, because we didn’t like how this looked like.

Normally I find this type of shoot awkward for both the model and myself, because there is nothing for the model to interact with. The photographer has to really carry on with the mood and make a good connection with everyone on set, so that people don’t feel intimidated or unsure of what they are trying to achieve.

My main lessons and advices for this type of shoot are following:

  1. Make sure the model has the skill. Do a test shoot if needed.

  2. Prepare the moodboard, the mood request for the model (which emotions she need to show), and music.

  3. Get the designer on set with you, they will keep an eye on the product, they know the pieces and the fabric. If they can not attend - get a stylist and send the designer updates, so they see the outtakes.

  4. Make and save behind the scenes videos and pictures, all of you will be posting this (this crazy social media era, right?).

  5. Remember that the lookbook is more about the feeling and idea, and how the viewer reacts to the images. Whether the catalogue is about showing the clothes from different angles so the potential buyers can make a more informed decision. By mixing these two together, like Zara does, you have to be careful not to loose both aspects and shoot both “moodcreating” and “showcasing” images.